Interact with authors Mary Walsh and Bruce Mowday during book marketing workshop

You Wrote a Book… Now What? takes place at General Warren Inne on Wednesday, July 10 at 7:00 p.m.

May 16, 2024

Interact with authors Mary Walsh and Bruce E. Mowday

as the duo conducts a Book Marketing Workshop

at General Warren Inn in Malvern

You Wrote a Book… Now What? takes place Wednesday, July 10 at 7:00 p.m.

             MALVERN _ The General Warren Inne is hosting a Book Marketing Workshop with Pennsylvania authors Bruce E. Mowday and Mary Walsh. The evening’s program includes ample time to talk with the authors about book projects and the writing life.

Walsh, who is featured in talks and signings in New Orleans, Florida, and Massachusetts, and Mowday, who conducts signings and talks on his history and true crime books in a myriad of states, have teamed to provide valuable information on the publishing and marketing of books.

“This seminar – You Wrote a Book… Now What? – is for published authors, about to be published authors and those intrigued with the writing life,” Mowday said. “The General Warren provides a wonderful and relaxed setting for our workshop.”

The General Warren Inne is located at 9 Old Lancaster Road, Malvern. At 6:00 p.m., Walsh and Mowday will greet attendees in the Warren Tavern. Attendees are welcome to order beverages and food from General Warren on an ala carte basis. The kitchen is open until 9 pm.

The workshop begins at 7:00 p.m. To register for the event, go to The workshop cost is $49 per person. Preregistration is encouraged. Walsh and Mowday conducted a highly successful similar workshop in Lancaster earlier this year.

With more than 25 years of combined experience, Walsh, who lives in Mechanicsburg, and Mowday, who lives in East Goshen, will share their priceless knowledge of marketing books in the independent and traditional marketing worlds. Their marketing is non-traditional and successful! Two publishers asked Bruce to write books on marketing tips for authors.

“We are limiting the audience because we want to have enough time to talk individually with each participant,” Mowday said. “While some marketing techniques are common sense and universal, finding out what works best for the individual author is usually the key to success.”

Some of the subjects to be covered:

  • Are you ready to publish?
  • How do I identify my best salesperson?
  • What is the good, bad and ugly of personal appearances?
  • How do I make the most of my marketing budget?
  • What are the steps to building a following?
  • What are successful marketing strategies?
  • How do I identify my audience?
  • Is self-publishing a money-making venture?
  • What is involved in self-publishing?
  • What are the realities of being an author?

A majority of Walsh’s books are fiction and the majority of Mowday’s books are non-fiction.  Their approaches are somewhat different. Mowday, who has published more than 25 books and in December had 13 books ranked in the top 2 percent of all books listed on Amazon, has a non-traditional outlook on marketing.

For more information on Mowday’s books, see For Walsh’s books, see