Authors Bruce E. Mowday and Mary Walsh give Book Marking Workshop

You Wrote a Book… Now What? 

January 3, 2024

Experienced authors Mary Walsh and Bruce E. Mowday

conduct a Book Marketing Workshop in Lancaster

Event takes place Sunday, February 4 at 2:00 p.m. at Reology Studio

             LANCASTER _ Successful authors Mary Walsh of Mechanicsburg and Bruce E. Mowday of West Chester are offering a two-hour seminar on book marketing.

You Wrote a Book… Now What? 

With more than 25 years of combined experience, Walsh and Mowday will share their priceless knowledge of marketing books in the independent and traditional marketing worlds. Their marketing is non-traditional and successful! Two publishers asked Bruce to write books on marketing tips for authors.

The workshop takes place on Sunday, February 4 from 2:00 p.m. until 4:00 p.m. at Reology Studio, 315 W. James Street, #105, Lancaster. The cost is $49. To pre-register, go to Seating is limited.

Light refreshments will be served.

“We are limiting the audience because we want to have enough time to talk individually with each participant,” Mowday said. “While some marketing techniques are common sense and universal, finding out what works best for the individual author is usually the key to success.”

Some of the subjects to be covered:

  • Are you ready to publish?
  • How do I identify my best salesperson?
  • What is the good, bad and ugly of personal appearances?
  • How do I make the most of my marketing budget?
  • What are the steps to building a following?
  • What are successful marketing strategies?
  • How do I identify my audience?
  • Is self-publishing a money-making venture?
  • What is involved in self-publishing?
  • What are the realities of being an author?

A majority of Walsh’s books are fiction and the majority of Mowday’s books are non-fiction.  Their approaches are somewhat different. Mowday, who has published more than 25 books and in December had 13 books ranked in the top 2 percent of all books listed on Amazon, has a non-traditional outlook on marketing.

For more information on Mowday’s books, see For Walsh’s books, see

Parking at the event is free. Look for Reology’s main entrance off of Mulberry Street. If you plug Reology’s address into a GPS, it will take you to James Street, Reology’s back entrance. Enter their parking lot off of Mulberry Street. If coming from Harrisburg Pike, turn onto Mulberry Street at the light by The Lancaster Arts Hotel. Turn into Reology’s parking lot on the right after passing The Fridge. You will see signs for Mulberry Apartments, Gall Laminating, and Reology. They are all located in the same building. Park in any available space. Do not park in the few spaces labeled only for tenants.