Bruce Mowday, Author at Bruce E. Mowday

July 11, 2024

            Editors: This is an op-ed submission in connection to the Brandywine Valley’s participation in the Lafayette Bicentennial Celebration.

Brandywine Valley celebrates kickoff

of the Lafayette Bicentennial Celebration

with second Lafayette Day at Thornbury Farm 

         Two hundred years ago a French hero of the American Revolution, the Marquis Lafayette, was welcomed by hundreds of thousands of Americans in New York City to begin a 13-month grand tour of the United States as the Nation’s Guest.

One reason Lafayette was honored was that Americans were beginning to celebrate the 50th anniversary of the founding of our country. Today, as we are commencing to celebrate the 250th anniversary of the founding of our country, Lafayette is once again being honored.

Lafayette deserves the accolades. He was instrumental in obtaining France’s support as we won our freedom. He was a volunteer who spent much of his fortune on our freedom. He spilled his own blood during the battle of Brandywine on September 11, 1777. There are so many reasons to honor the Frenchman.

On Saturday, July 20, 2024, from 11:00 a.m. until 4:00 p.m. the second Lafayette Day will be celebrated at Thornbury Farm, 1256 Thornbury Road, West Chester. The event is free and designed to be a fun, family event. The event is hosted by the Lafayette Bicentennial Brandywine Committee and farm proprietor Randell Spackman.

The event features medical artifacts from the Revolution from the J. Howard Wert collection, a heritage walk to where Lafayette was wounded, remarks from Adrianne Lafayette on her husband, and a reading of a prayer by relatives of the person who gave the prayer in West Chester on July 26, 1825, before Lafayette. There will also be games for the children, food trucks, remarks by dignitaries from Chester and Delaware counties and displays and information offered by historical organizations.

Lafayette Day is the perfect time to lean about an American hero.

Lafayette began his tour in New York City in August 1824. The American Friends of Lafayette is beginning its 13-month celebration in New York City, beginning August 15, 2024. The organization has been working for several years to recreate Lafayette grand tour. For information, see www.lafayette200.org.

One of the stops was in Chester and on October 5, 2024, an event will take place to commemorate the event. On July 26, 2025, events will take place in Chadds Ford and West Chester.

The members of the local and national committees of the American Friends hope you will attend as many of the celebrations as possible.

(Bruce E. Mowday is chair of the Lafayette Bicentennial Brandywine Committee and a member of the board of Chester County’s 250th Committee. He can be reached at mowday@mowday.com.)

 

 

 

 

June 3, 2024

“I didn’t know France helped us (in the American Revolution)” 

         During my book events, I interact with many people in the community. My travels take me to many areas in Pennsylvania and neighboring states. The one lament I hear time and again is that schools don’t teach American history.

On Saturday in Boiling Springs at a very successful arts and craft show, a young man stopped to peruse my history and true crime books. He appeared to be in his mid-20s and he was articulate. His main interest was centered on the book I wrote about the sniper-killings of two Kennett Square policemen. He asked some good questions about the case and the evidence against the convicted murderer.

We began a brief discussion on my books on Lafayette. His knowledge of the American hero who was wounded at the battle of Brandywine on September 11, 1777, was limited. I mentioned that Lafayette was responsible for the support from France that the United States needed to gain our freedom from England.

“I didn’t know France helped us,” was his reply.

The brief statement left me dumbfounded. The young man obviously had no understanding of the founding of our country. Indeed, wherever he went to school, the educational system was a failure.

In contrast, a woman stopped by my booth the same day and talked about the school system and the substance being taught. She and her friends have had enough of the perverted curriculum, she declared.

The discontent and divisiveness in this country on a myriad of subjects is evident by the one-on-one discussions I have at book events.

The American Friends of Lafayette is commemorating the bicentennial of Lafayette being honored as “America’s Guest.” For 13 months, Lafayette traveled the country in 1824 and 1825. Almost daily, parades, dinners and special events were held to honor his assistance in winning our freedom. For those interested in additional information, see www.lafayette200.org.

 

 

 

May 29, 2024

Renowned artist Karl J. Kuerner and author Bruce E. Mowday

present a special program on their book Emotional Brandywine

at the General Warren on Wednesday, June 26

Those attending will have a chance to interact with artist and author

          MALVERN _ The historic General Warren is hosting a dinner program with artist Karl J. Kuerner and author Bruce E. Mowday. They will give a presentation on their newly released book, Emotional Brandywine.

“The General Warren is a wonderful venue to talk about the American Revolution,” Mowday said. “The inn played a part in the Philadelphia campaign just after the September 11, 1777, battle at Brandywine.”

The event takes place on Wednesday, June 26, 2024, at the General Warren, 9 Old Lancaster Road, Malvern. The event begins at 5:30 p.m. with a 30-minute reception with light hors d’oeuvres. A meet and greet the artist and author will take place.

Dinner will be served at 6:00 p.m. Kuerner and Mowday will then give the presentation. Reservations are required for the event. To make a reservation, call the General Warren at 610 296-3637 and mention the lecture. The cost is $59.00 per person and includes dinner, unlimited soft beverages, coffee, and family style mini sweets. Adult beverages, tax and gratuity are additional.

Kuerner created 22 paintings depicting the essence of the largest land battle of the American Revolution. Mowday captured the history of the historic engagement and the emotion fashioned by Kuerner’s paintings.

“This is our second book in a series,” Kuerner said. “We began with Emotional Gettysburg. I selected scenes to paint that had significance to our nation’s history. Bruce wrote the essays. Readers told us after reading Emotional Gettysburg, they never will view Gettysburg the same.”

Mowday added, “The area covered by the battle at Brandywine, from the village of Kennett Square, across the fields of Chadds Ford and on to the town of Chester, is special today and in history. Karl creates special, thoughtful paintings. Karl’s paintings are impressive in Emotional Brandywine.”

Signed books will be available for purchase.

Kuerner was raised on land where skirmishes took place during the battle of Brandywine. His neighbors were the Wyeth family of artists. Kuerner’s artistic talent was recognized and nurtured at a very young age by Carolyn Wyeth – sister of Andrew Wyeth and a renowned artist in her own right.

​            Kuerner grew up surrounded by artists and the task of painting. From the age of seven he watched Andrew Wyeth paint some of his greatest works at the Kuerner Farm – Karl’s family homestead for three generations – and a major source of inspiration for more than 1,000 of Wyeth’s works of art – and eventually over 300 of Kuerner’s own works.

​            As Kuerner matured artistically, Andrew Wyeth took a keen interest in the young artist and took him under his wing – mentoring and teaching him for more than three decades. “Wyeth looked at Karl Kuerner and said, ‘It’s up to you to carry this on. And it won’t be easy’. . . . Wyeth added, ‘Karl understands what I’m about: pure, deep, emotion.  I have always emphasized to Karl that an artist must paint what he loves . . . and Karl has been painting that which he loves for nearly forty years now. His work is inspiring and deeply introspective . . . it exhibits a strong honest quality that comes from deep within and touches the ordinary in a profound way.”

​            Although Kuerner was initially influenced by the Wyeths, he is certainly not one of them – nor does he want to be. He is described by many as a fine painter of great merit – possessing his own intimate and straightforward style. He paints realistically using strong abstract shapes. He paints portraits of great variety. For more information on Kuerner and his paintings, see www.karljkuerner.com.

Mowday is an award-winning author and newspaper reporter. He has authored more than 25 books on history, sports, business and true crime. Mowday has appeared on numerous television and radio shows. For information on Mowday, see www.mowday.com.

 

 

 

 

May 16, 2024

Interact with authors Mary Walsh and Bruce E. Mowday

as the duo conducts a Book Marketing Workshop

at General Warren Inn in Malvern

You Wrote a Book… Now What? takes place Wednesday, July 10 at 7:00 p.m.

             MALVERN _ The General Warren Inne is hosting a Book Marketing Workshop with Pennsylvania authors Bruce E. Mowday and Mary Walsh. The evening’s program includes ample time to talk with the authors about book projects and the writing life.

Walsh, who is featured in talks and signings in New Orleans, Florida, and Massachusetts, and Mowday, who conducts signings and talks on his history and true crime books in a myriad of states, have teamed to provide valuable information on the publishing and marketing of books.

“This seminar – You Wrote a Book… Now What? – is for published authors, about to be published authors and those intrigued with the writing life,” Mowday said. “The General Warren provides a wonderful and relaxed setting for our workshop.”

The General Warren Inne is located at 9 Old Lancaster Road, Malvern. At 6:00 p.m., Walsh and Mowday will greet attendees in the Warren Tavern. Attendees are welcome to order beverages and food from General Warren on an ala carte basis. The kitchen is open until 9 pm.

The workshop begins at 7:00 p.m. To register for the event, go to bit.ly/BookMarketingWorkshop. The workshop cost is $49 per person. Preregistration is encouraged. Walsh and Mowday conducted a highly successful similar workshop in Lancaster earlier this year.

With more than 25 years of combined experience, Walsh, who lives in Mechanicsburg, and Mowday, who lives in East Goshen, will share their priceless knowledge of marketing books in the independent and traditional marketing worlds. Their marketing is non-traditional and successful! Two publishers asked Bruce to write books on marketing tips for authors.

“We are limiting the audience because we want to have enough time to talk individually with each participant,” Mowday said. “While some marketing techniques are common sense and universal, finding out what works best for the individual author is usually the key to success.”

Some of the subjects to be covered:

  • Are you ready to publish?
  • How do I identify my best salesperson?
  • What is the good, bad and ugly of personal appearances?
  • How do I make the most of my marketing budget?
  • What are the steps to building a following?
  • What are successful marketing strategies?
  • How do I identify my audience?
  • Is self-publishing a money-making venture?
  • What is involved in self-publishing?
  • What are the realities of being an author?

A majority of Walsh’s books are fiction and the majority of Mowday’s books are non-fiction.  Their approaches are somewhat different. Mowday, who has published more than 25 books and in December had 13 books ranked in the top 2 percent of all books listed on Amazon, has a non-traditional outlook on marketing.

For more information on Mowday’s books, see www.mowday.com. For Walsh’s books, see www.marywalshwrites.com.

I received the following email on Wednesday, May 9, 2024:

 

Thank you for sharing your time and talents by teaching with Pathways Institute at Landis Homes in Lititz during our Spring 2024 semester!

We were grateful for your willingness to teach LH104 Lafayette: The Making of an American Revolutionary War Hero.  As you can see from the attached evaluations, the course was appreciated by many.

Pathways Institute relies on the generous donation of your expertise and time to keep our program going.  We do so appreciate your ability to serve the community by providing high-quality, accessible learning opportunities for aging adults.

We have added you to our instructor database to receive information about teaching opportunities in a future semester.  If you have any questions or concerns, please be in touch with us.  Otherwise, we look forward to possibly working with you again in a future Pathways Institute class.

Best wishes,

Beth Graybill, Pathways Institute Manager at Landis Homes

Lorrie Stoltzfus, Pathways Institute Administrative Assistant

 

 

COURSE EVALUATION
                 
Course Title: LH104 Lafayette: The Making of an American Revolutionary War Hero

 

Total Registered:                                      Total Attended:      42                            Total Responded:     42

                 
      Poor Fair Good Very Good Excellent  
How would you rate this course overall?     1 3 38  
Course was informative:     1 2 39  
Course met all of my expectations:     2 3 37  
The instructor explained topics well:     1 4 37  

 

What did you like most about the course?

  • Learning about what our hero actually did in the Revolution.
  • Excellent presentation.
  • The instructor was obviously very well versed in this topic.
  • Instructor knew the subject well and made it interesting.
  • Lafayette was the namesake of my elementary school, so it was so nice to learn more about his hero.
  • Extremely knowledgeable and informed – a very good speaker.
  • Telling the history of Lafeyette and the French in the American Revolution as a story.
  • The presentation was excellent.
  • Very informative lecture about Lafayette.
  • This course was excellent, the best I have attended here!
  • He was an excellent speaker with great stories.
  • He was a wonderful speaker!!
  • Good speaker
  • Enunciates well. Understandable and interesting storyteller.
  • All of the discussion.
  • The instructor was really good. The information I never knew.
  • Excellent
  • Please have this gentleman back again!
  • Learned a lot about our history. Very interesting.
  • The knowledge and presentation of the instructor.
  • Great story. Well presented.
  • Great speaker w/ passion – didn’t need/use technology.
  • I appreciated his enthusiasm – and that there wasn’t a PowerPoint!

 

What improvements would you recommend for this course?

  • Maybe a little more detail, such as a timeline, but the teacher had a very engaging style.

 

April 30, 2024

Lafayette book talks and signings

dominate May events

for author Bruce E. Mowday

Kennett Square, Millersville, Freedoms Foundation, Solanco

Chesterbrook and North East, Md., on author’s schedule

 

            EAST GOSHEN, PA. _ Author Bruce E. Mowday is slated to give talks on his books Lafayette at Brandywine: The Making of an American Hero and Lafayette: America’s Young Hero & Guest at venues across Chester County and in Maryland.

“The coming months are a perfect time for Lafayette to be featured,” Mowday said. “In August, the 13-month bicentennial celebration of Lafayette’s return to the United States begins. Lafayette was so instrumental in winning our freedom that we should honor him today.”

The Sons of the Revolution are hosting Mowday for a talk on Lafayette at Millersville University on May 5 at noon.  Three days later, May 8, at 7:00 p.m., the Tredyffrin Historic Preservation Trust will hear Mowday’s Lafayette presentation.

The third Lafayette talk by Mowday will take place on May 10 at noon at the Freedoms Foundation at Valley Forge.  Lafayette will be part of the presentation of the battle of Brandywine on May 14 as Mowday leads the Hershey Mill’s Discoverers on a bus tour. The tour is the second of a Road to Freedom series on the founding of our country. The tour has been filled.

“The American Friends of Lafayette is scheduling hundreds of events to coincide with Lafayette’s 1824-1825 tour. The kickoff one is in New York City in August. Chester is hosting an event on Saturday, October 5. Grand celebrations are being scheduled for Chadds Ford and West Chester on Saturday, July 26, 2025,” said Mowday who is chair of the Lafayette Bicentennial Brandywine Committee. For more information, see www.lafayette200.org.

Mowday’s May schedule begins on Thursday, May 2 at the Kennett Square Masonic Hall. He will speak on his book Small-Town Cops in the Crosshairs: The 1972 Sniper Slayings of Policemen William Davis and Richard Posey. The murders took place just blocks from where Mowday will give his presentation.

Kathy’s Corner Shop in North East, Md., is hosting Mowday as part of the town’s Second Friday celebration.  Mowday will be signing books from 5:00 p.m. until 7:00 p.m. on May 10.

The 14th annual Fashion for the Cure fundraising event to fight cancer will include a Mowday signing books at the Penn Oaks Golf Club, 150 Penn Oaks Drive, West Chester, on May 16 at 6:00 p.m.

Mowday concludes his scheduled events on May 18 at the Solanco Historical Society Living History event from 10:00 a.m. until 4:00 p.m. at the Robert Fulton Birthplace, 1932 Robert Fulton Highway, Quarryville.

Mowday, who is a member of the Chester County 250th committee, has authored more than 20 books on history, true crime, business and sports. For all of his books and schedule of his events, see www.mowday.com. To schedule an event or purchase a signed copy of one of his books, send an email to mowday@mowday.com.

 

 

April 8, 2024

Emotional Brandywine book is now available

at Brandywine Museum of Art

and in Yorktown and the Lafayette Shoppe

Artist Karl J. Kuerner and author Bruce E. Mowday have 2 talks

 

            CHADDS FORD _ Emotional Brandywine, a book depicting the emotional side of the battle of Brandywine and the Brandywine valley, is now available at the Brandywine Museum of Art, at York Hall in Yorktown, Va., and nationwide through the Lafayette Shoppe, based in Williamsburg, Va.

“The book has been widely popular,” author Bruce E. Mowday said. “The first printing sold out within months last fall. The California publisher’s second printing is now available. Within the past week, we’ve had numerous requests for signed books.”

The Brandywine Museum of Art, Chadds Ford, now has signed copies. Renowned artist Karl J. Kuerner has a solo show at the museum to go along with the book. Kuerner selected the subjects for the book and Mowday wrote essays for the paintings.

Last week Lisa Ingegneri, owner of Williamsburg-based Lafayette Shoppe, added the book to her all-things Lafayette internet store. One of Kuerner’s paintings is Lafayette’s Sword. The shoppe can be found at www.lafayetteshoppe.com.

The Gallery at York Hall, Yorktown, reordered copies of Emotional Brandywine last week.

Also, Kuerner and Mowday are scheduled for two speaking engagements. They will give a talk on June 26 at the General Warren inne, Malvern. On July 15, the artist and author will give a presentation at the Sons of the American Revolution National Congress in Lancaster. Details are being finalized on both talks.

Emotional Brandywine, published by Regent Publishing, lists for $40.00. For information on obtaining signed copies, contact Mowday at mowday@mowday.com.

For more information on Kuerner, see his website at www.karljkuerner.com. For Mowday’s work, see his website at www.mowday.com.

April 2, 2024

PRELUDE to the kickoff of the Lafayette Bicentennial Celebration

 Thornbury Farm hosts second Lafayette Celebration

as part of 200th anniversary of Lafayette’s being the nation’s guest and Chester County’s 250th celebration

A family outing takes place on Saturday, July 20, 2024 

         THORNBURY _ A historic family celebration with Revolutionary War artifacts, honored guests and a preview of a movie on the battle of Brandywine, Lafayette and the preservation of sacred land will take place at Thornbury Farm on Saturday, July 20.

“Last year’s Lafayette Day was a huge success as almost 200 people attended our first Lafayette event at Thornbury Farm,” said host Randell Spackman, farm owner, history enthusiast and member of the Board of the Pennsylvania Historical Museum Commission. “This year we have added additional events and activities for the whole family. This will be a day to be remembered!”

Thornbury Farm is located at 1256 Thornbury Road, West Chester. The event will take place from 11:00 a.m. until 3:00 p.m. There is plenty of parking. Besides the historical aspects of the day, activities for children will take place, food trucks will provide refreshments and vendors will be on the property along with displays from non-profit organizations.

“This is perfect timing to kick-off the national Lafayette Bicentennial Celebration,” said Bruce Mowday, chair of the Lafayette Bicentennial Brandywine Committee. “The American Friends of Lafayette has devised a 13-month celebration to mark Lafayette’s return to the United States as our nation’s guest. The celebration begins on Friday, August 16, 2024, on the lower Manhattan shoreline where Lafayette will disembark to begin the bicentennial of the farewell tour. Two hundred years ago to the day, Lafayette landed at Castle Clinton. Following will be a parade in New York City where thousands of people are expected to participate. A flag raising at Evacuation Plaza will be the beginning point of the parade with the conclusion at City Hall where a famous portrait of Lafayette is housed.”

The celebration at Thornbury Farm will include information on the 13-month national celebration. Items pertaining to the celebration authorized by the American Friends of Lafayette will be available for purchase. Future events are being planned to commemorate Lafayette bicentennial visits to Chester on October 5, 2024, and to Chadds Ford and West Chester on July 26, 2025.

Lafayette was wounded during the battle of Brandywine on September 11, 1777, near the Thornbury Farm. The spilling of his blood marked the beginning of Lafayette becoming a national hero. Taking part in the July 20 event will be Craig Caba, curator of the J. Howard Wert collection. Caba will display items from the Wert collection relating to Lafayette and Revolutionary War medicine. Caba will also give a talk.  For a second year, Mowday will lead a heritage walk from the farm to the field where Lafayette was wounded.

Mary Armstrong of Space Cat Films will preview her movie on Brandywine, Lafayette and the necessity of preserving historic land.

“We are so lucky to have Craig and Mary participate in Lafayette Day,” Mowday said. “I’ve worked with both of them on exciting projects.”

Spackman and Mowday will both be featured in the Armstrong movie. Also, Spackman and Mowday are members of Chester County’s 250th committee planning the celebration of the anniversary of our nation’s founding.

Representatives from Chester and Delaware counties have indicated they will attend and a proclamation is expected to be read.

Members of the Latta family will be on hand to read the invocation their ancestor read at a dinner in West Chester honoring Lafayette. Besides Jim and Alison Latta, Guillaume Haccard will read the message in French.

Signings by local authors and artists producing work on Lafayette will be included. Mowday, Shay Allen and Karl J. Kuerner are expected to take part.

For more information on the July 20 Lafayette event, contact Mowday at mowday@mowday.com. For information on the Lafayette Bicentennial, see www.lafayette 200.org.

January 30, 2024

A marketing workshop and a Main Line Writers address

are part of the February events for author Bruce E. Mowday

Book signings in West Gove, Coatesville and Ephrata are on his appearance list

 

WEST CHESTER _ Author Bruce E. Mowday will begin his monthly events with a talk on Small-Town Cops in the Crosshairs: The 1972 Sniper Slayings of Policemen William Davis and Richard Posey at the Avon Grove Library on February 1.

“The murders of the two policemen were such an unnecessary tragedy,” Mowday said. “The senseless killings signaled to the Chester County community that the area was not immune to the growing violence in the nation.”

Mowday’s talk will begin at 6:30 p.m. at the Avon Grove Library, 117 Rosehill Avenue, West Grove. The event is free and open to the public. The book, published by Schiffer Publishing, is one of three true crime books Mowday authored on the infamous Johnston gang.

“I’m working on my next book for Schiffer Publishing,” Mowday said. “The book is on the escape of murderer Danilo Souza Cavalcante from Chester County Prison on August 31, 2023.”

On Saturday, February 3, Mowday will sign books at Looker Books, 228 East Lincoln Highway, Coatesville, from noon until 2:00 p.m. He will talk about his books and writing at 1:00 p.m.

Mowday will join Mechanicsburg author Mary Walsh for a book marketing workshop on Sunday, February 4 in Lancaster from 2:00 p.m. to 4:00 p.m. The event is being held at Reology Studio, 315 W. James Street, Lancaster, unit #105. The cost is $49 and some spaces are available. Contact Mowday at mowday@mowday.com for reservations.

“Mary and I have been marketing books for more than 25 years we have a combined 40 books published,” Mowday said. “We’ve been asked to put on such a seminar. This is a unique opportunity for new and established writers looking to increase book sales.”

On February 6 at 7:00 p.m., Mowday will be at Screwballs Sports Bar & Grille, 216 Beidler Road, King of Prussia, to talk to the Main Line Writers group.

Lafayette and the battle of Brandywine will be Mowday’s topic when he gives a presentation at the Ephrata Cloisters, 632 West Main Street, Ephrata, on February 8 at 10:45 a.m.

“In August, the bicentennial celebration of Lafayette being America’s guest begins,” Mowday said. “Lafayette deserved the 13 months of adulation he received in 1824 and 1825. The American Friends of Lafayette is scheduling many events to mark the American Hero’s return to America. I’ll be giving talks on my three books, Lafayette at Brandywine: The Making of an American Hero; Lafayette: America’s Young Hero and Guest and September 11, 1777: Washington’s Defeat at Brandywine Dooms Philadelphia.”

Mowday is chair of the Chester and Delaware counties Lafayette bicentennial committee. For more information on the celebration, see www.lafayette200.org. To schedule a presentation by Mowday, contact the author at mowday@mowday.com. Information on his books can be found at www.mowday.com.

Mowday is an award-winning author and newspaper reporter. He has authored more than 20 books on history, sports, business and true crime. Mowday has appeared on numerous television and radio shows, including Counter Culture, a PBS Emmy-winning show, the Discovery ID channel, ReelZ network, C-SPAN, the Pennsylvania Cable Network, Hollywood and Beyond, Our American Heritage, Whatcha Got, Journey into the Civil War, Chronicles of the American Civil War and local television and radio stations.

He was a guest on the Massachusetts Historical Society’s Revolution 250. He was twice featured in the Authors of the American Revolution Congress hosted by Nathan’s Papers. Bruce is a frequent speaker at various civic and historical groups. The Congress of Civil War Round Tables has named Bruce a “5-Star” speaker.  Mowday has hosted his own radio shows, has been editor of magazines and was chairman of the Chester County Historical Society and president of the Brandywine Battlefield Park Associates. He is a former board member of the Valley Forge Park Alliance and the Chester County Conference and Visitors Bureau. For more information on Mowday, his books and his schedule of events, see www.mowday.com.

A member of the American Friends of Lafayette, Bruce is the Chester County Coordinator for the Lafayette Bicentennial Celebration in 2024 and 2025. He is also a member of the county’s 250th committee planning for a celebration of our nation’s founding.

Recent comment from a reader: “This man reigns from Chester County and always seemed to present a balanced view in his early career covering the Courts. I have watched him blossoming into a highly respected author and has not written a boring one yet. We now have another budding celebrity hailing from the region. If you are a book enthusiast, order his books. They are polished and interesting. I’m not usually a big history reader but I’ve enjoyed his work. They are interesting as well as informative His name is Bruce Mowday. I like Bruce because he is talented and a gentleman. I would not push his product if I did not believe it was good work.”

January 3, 2024

Experienced authors Mary Walsh and Bruce E. Mowday

conduct a Book Marketing Workshop in Lancaster

Event takes place Sunday, February 4 at 2:00 p.m. at Reology Studio

             LANCASTER _ Successful authors Mary Walsh of Mechanicsburg and Bruce E. Mowday of West Chester are offering a two-hour seminar on book marketing.

You Wrote a Book… Now What? 

With more than 25 years of combined experience, Walsh and Mowday will share their priceless knowledge of marketing books in the independent and traditional marketing worlds. Their marketing is non-traditional and successful! Two publishers asked Bruce to write books on marketing tips for authors.

The workshop takes place on Sunday, February 4 from 2:00 p.m. until 4:00 p.m. at Reology Studio, 315 W. James Street, #105, Lancaster. The cost is $49. To pre-register, go to bit.ly/BookMarketingWorkshop. Seating is limited.

Light refreshments will be served.

“We are limiting the audience because we want to have enough time to talk individually with each participant,” Mowday said. “While some marketing techniques are common sense and universal, finding out what works best for the individual author is usually the key to success.”

Some of the subjects to be covered:

  • Are you ready to publish?
  • How do I identify my best salesperson?
  • What is the good, bad and ugly of personal appearances?
  • How do I make the most of my marketing budget?
  • What are the steps to building a following?
  • What are successful marketing strategies?
  • How do I identify my audience?
  • Is self-publishing a money-making venture?
  • What is involved in self-publishing?
  • What are the realities of being an author?

A majority of Walsh’s books are fiction and the majority of Mowday’s books are non-fiction.  Their approaches are somewhat different. Mowday, who has published more than 25 books and in December had 13 books ranked in the top 2 percent of all books listed on Amazon, has a non-traditional outlook on marketing.

For more information on Mowday’s books, see www.mowday.com. For Walsh’s books, see www.marywalshwrites.com.

Parking at the event is free. Look for Reology’s main entrance off of Mulberry Street. If you plug Reology’s address into a GPS, it will take you to James Street, Reology’s back entrance. Enter their parking lot off of Mulberry Street. If coming from Harrisburg Pike, turn onto Mulberry Street at the light by The Lancaster Arts Hotel. Turn into Reology’s parking lot on the right after passing The Fridge. You will see signs for Mulberry Apartments, Gall Laminating, and Reology. They are all located in the same building. Park in any available space. Do not park in the few spaces labeled only for tenants.

 

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